Privacy policy

Last updated: 15 September 2026

This Privacy Policy explains how Sub Zero Technology Limited (“Sub Zero”, “we”, “us” or “our”) collects, uses, stores and shares your personal information when you visit subzero.co.uk, purchase from us, contact us or otherwise interact with our services.

Sub Zero Technology Limited is the data controller responsible for the personal information described in this Privacy Policy.

Sub Zero Technology Limited
35 Churchill Way
Fleckney
Leicestershire
LE8 8UD
United Kingdom

Email: sales@subzero.co.uk
Telephone: +44 (0)116 240 2634
Company Number: 01297686

1) Personal Information We Collect

The personal information we collect depends on how you interact with us.

Information You Provide to Us

When you place an order, create an account, contact us, subscribe to marketing communications, submit a product review or otherwise interact with us, we may collect information including:

your name;
billing and delivery address;
email address;
telephone number;
account information;
order and transaction information;
correspondence and customer service enquiries;
product reviews;
marketing preferences; and
other information you choose to provide to use.

2) Payment Information

Payments made through our website are processed using the payment methods and payment providers made available at checkout. These may include Shopify Payments, Shop Pay and PayPal.

These payment providers collect and process the payment and financial information necessary to complete your transaction. Depending on the payment method you choose, they may also process information in accordance with their own privacy policies and terms.

Shop Pay is provided by Shopify and may allow customers who choose to use the service to save payment and delivery information for faster checkout on participating stores.

PayPal processes information where you choose PayPal as your payment method.

Sub Zero Technology Limited does not normally receive or store your complete payment card details. We receive the information necessary to confirm and manage your payment and order.

Information Collected Automatically

When you use our website, certain information may be collected automatically, including:

IP address;
browser and device information;
operating system;
pages and products viewed;
referring websites;
searches performed on our website;
interactions with our website;
approximate location derived from technical information;
cookie identifiers; and
information about how you use our website.

Some of this information is collected through cookies and similar technologies. Non-essential cookies are subject to the choices you make through our cookie/privacy banner where required.

3) How We Use Your Personal Information

We may use your personal information to:

process and fulfil orders;
process payments;
arrange delivery;
provide order confirmations and delivery updates;
manage returns, refunds and warranty claims;
provide customer service;
operate and improve our website;
maintain customer accounts;
request, collect and display customer reviews;
prevent and investigate fraud or misuse;
maintain appropriate financial and business records;
comply with our legal and regulatory obligations;
communicate with you about our products and services;
provide marketing where permitted;
measure the effectiveness of our advertising and marketing;
understand how customers use our website; and
establish, exercise or defend legal claims.

4) Our Lawful Bases for Processing

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we rely on the following lawful bases:

Contract – where processing is necessary to enter into or perform a contract with you. This includes processing your order, taking payment, arranging delivery and handling returns.

Legal obligation – where we need to process or retain information to comply with legal requirements, including accounting, taxation and consumer protection obligations.

Legitimate interests – where processing is necessary for our legitimate business interests and those interests do not override your rights and freedoms. This may include fraud prevention, improving our services, responding to enquiries, protecting our business, requesting genuine customer feedback and understanding how our website is used.

Consent – where you have given us permission to process information for a particular purpose, including certain marketing activities and the use of non-essential cookies where consent is required.

Where we rely on consent, you can withdraw your consent at any time.

5) Shopify

Our online store is powered by Shopify.

Shopify processes certain personal information on our behalf to provide ecommerce services including our online storefront, checkout, customer accounts and related functionality.

Shopify may also process information in accordance with its own legal obligations and privacy arrangements.

6) Payments

We use third-party payment providers to securely process transactions.

These may include:

Shopify Payments – used to process eligible card and other payments through our Shopify store.

Shop Pay – Shopify's accelerated checkout service, which customers can choose to use to store information for faster checkout.

PayPal – available as a payment method for customers who choose to pay using PayPal.

The payment provider you select may receive information necessary to process and authenticate your payment, prevent fraud and comply with its legal obligations.

Payment providers may act as independent data controllers for some of the information they process. Their own privacy policies will apply to that processing.

7) Delivery Companies

We share information necessary to deliver your order with delivery providers including Royal Mail and UPS.

This will normally include information such as your name, delivery address, email address and/or telephone number where required to provide delivery notifications, tracking or other delivery services.

Delivery companies may process your information in accordance with their own privacy policies.

8) Email Marketing

We use Mailchimp to help manage our email marketing.

If you subscribe to our mailing list, or where we are otherwise legally permitted to send marketing communications to you, information such as your name, email address, marketing preferences and interactions with our emails may be processed through Mailchimp.

Where applicable, we may send marketing to existing customers about similar products or services where permitted under UK electronic marketing rules.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our marketing emails or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending service messages that are necessary in connection with an order, account or other transaction.

9) Customer Reviews

We use Judge.me to help us collect and display customer reviews of our products and services.

Where appropriate, information relating to your purchase may be shared with Judge.me so that we can invite you to review a product you have purchased. This may include your name, email address, products ordered and order information necessary to send and manage a review request.

If you choose to submit a review, the information you provide as part of that review may be displayed publicly on our website. This may include your review, rating and the name or identifier displayed with your review.

Please do not include personal or sensitive information within the text of a review that you do not want to be made public.

Judge.me processes information necessary to provide its review and review-request services.

Review requests are separate from our general Mailchimp marketing communications.

10) Analytics

We use analytics services, including Google Analytics, to help us understand how visitors use our website and to improve our products, website and marketing.

Analytics services may collect information such as pages visited, interactions with our website, device information and approximate location.

Where required, analytics cookies and similar technologies will only be used in accordance with the choices you make through our cookie/privacy banner.

11) Advertising

We may use advertising services provided by companies including Google and Meta, which operates Facebook and Instagram.

These services can help us:

measure advertising performance;
understand whether advertisements result in visits or purchases;
show advertising to relevant audiences; and
improve our marketing.

This may involve cookies, pixels and similar technologies.

Where consent is required, these technologies will be controlled by the choices you make through our cookie/privacy banner.

Information processed by these providers may also be subject to their respective privacy policies.

12) Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small files or pieces of information stored on or associated with your browser or device. They perform a variety of functions including allowing our online store to work correctly, remembering preferences, understanding how visitors use our website and measuring advertising.

We may use the following broad categories of cookies:

Essential cookies – required for functions such as shopping baskets, checkout, security, customer accounts and website operation.

Functional cookies – used to provide additional website functionality and remember preferences.

Analytics cookies – help us understand how visitors use our website and identify ways to improve it.

Advertising and marketing cookies – help us measure advertising and, where applicable, provide more relevant advertising.

Where required by law, non-essential cookies will not be used unless you have provided the appropriate consent.

You can accept, reject or manage non-essential cookies through the privacy/cookie controls provided on our website.

You can also control cookies through your browser. Blocking some cookies may affect the functionality of the website.

13) Information Received Through Marketplaces

We also sell products through third-party marketplaces such as Amazon and eBay.

If you purchase a Sub Zero product through a third-party marketplace, that marketplace will normally be responsible for the personal information it collects directly from you in accordance with its own privacy policy.

We may receive information from the marketplace where necessary to fulfil your order, provide customer service, deal with returns or comply with our legal obligations.

We use information received through marketplaces only where we have an appropriate reason for doing so.

14) Sharing Personal Information

We do not sell your personal information.

We may share personal information where necessary with organisations that help us operate our business, including:

Shopify and ecommerce service providers;
payment providers, including Shopify Payments, Shop Pay and PayPal;
Royal Mail, UPS and other delivery providers;
Mailchimp and other communications providers;
Judge.me for customer reviews and review requests;
analytics providers;
advertising and marketing platforms;
IT, website and hosting providers;
professional advisers such as accountants, auditors or legal advisers;
fraud prevention and security providers; and
government, regulatory, law enforcement or tax authorities where required by law.

We only share information where there is an appropriate reason for doing so.

15) International Transfers

Some of the companies that provide services to us operate internationally. As a result, personal information may sometimes be transferred to or processed in countries outside the United Kingdom.

Where UK data protection law requires safeguards for an international transfer, we take appropriate steps or rely on appropriate safeguards provided by our service providers. These may include UK adequacy regulations or approved contractual safeguards.

16) How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet our legal, accounting, tax and regulatory obligations.

For example, information relating to orders and financial transactions may need to be retained after an order has been completed to satisfy accounting, taxation, warranty, fraud prevention and legal requirements.

Marketing information may be retained until you unsubscribe or object to the processing, although we may retain limited information to ensure that your marketing preference continues to be respected.

Information relating to reviews may be retained for as long as the review remains relevant or published, subject to applicable legal requirements and your data protection rights.

The exact retention period will depend upon the type of information and why we hold it.

17) Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

18) Automated Decision-Making and Fraud Prevention

We and our service providers may use automated systems to help identify potentially fraudulent or suspicious transactions and protect our customers and business.

This may include fraud-prevention systems operated by Shopify and our payment providers.

Where automated decision-making is subject to specific rights under data protection law, those rights will apply.

19) Children's Privacy

Our website and services are intended for customers purchasing our products and are not designed specifically to collect personal information directly from children.

Where a parent, guardian or other adult purchases products for a child, we normally process the purchaser's information rather than information about the child.

If you believe that a child has provided personal information to us inappropriately, please contact us.

20) Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights over your personal information.

These may include the right to:

access the personal information we hold about you;
request correction of inaccurate or incomplete information;
request erasure of your personal information in certain circumstances;
request restriction of processing in certain circumstances;
object to certain processing, including direct marketing;
request data portability where applicable; and
withdraw consent where our processing is based upon your consent.

These rights are not absolute and may be subject to legal exceptions. For example, we may need to retain certain transaction information despite an erasure request where we are legally required to keep it.

To exercise your rights, contact us at sales@subzero.co.uk.

We may need to ask for information to confirm your identity before fulfilling a request.

21) Marketing Preferences

You have the right to object to the use of your personal information for direct marketing at any time.

The easiest way to stop receiving marketing emails is to click the unsubscribe link contained in any marketing email we send you.

You may also contact us at sales@subzero.co.uk.

Changing your marketing preferences will not prevent us from sending communications that are necessary in connection with an order or another service you have requested.

22) Complaints

If you have a concern about how we use your personal information, please contact us first so that we can try to resolve it.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

Information Commissioner's Office

Telephone: 0303 123 1113

23) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal and regulatory requirements.

The latest version will be published on our website with the date on which it was last updated.

24) Contact Us

If you have questions about this Privacy Policy, how we use your personal information or wish to exercise your data protection rights, please contact: